About us

I’ve always believed that complexity shouldn’t be a barrier — it should be a lever for performance. When I founded Trendlines, it was with a simple but powerful ambition: to build a firm that transforms the challenges of African businesses and institutions into meaningful and sustainable opportunities.

Trendlines is not just another consultancy. It’s a bold and timely proposition — designed in Africa, for Africa — with international DNA and deep local anchorage. We believe that rigorous, contextualized expertise, aligned with the realities of African economic actors, can be a game-changer.

My career in corporate finance, strategy, governance, and transformation — across Shell, Diageo, Orange, and Barry Callebaut — has shown me how the right advice, at the right moment and with the right posture, can truly shift trajectories. Earning the IoD UK Certificate in Company Direction only deepened my commitment to serve leaders, boards, executives, and institutions seeking impact and transformation.

Trendlines also responds to a new consulting landscape in Francophone Africa, where global brands like PWC and EY are withdrawing — creating a vacuum, yes, but also a space for reinvention. We are stepping into that space with meaning, excellence, and proximity.

If you’re navigating complexity, if your boardroom needs clarity, or if your growth ambitions feel out of sync with your current structure — Trendlines is built for you.

Africa doesn’t just need more advice. It needs the right kind of advisors.